Co-founder and CTO of Finial SEO. Responsible for the technical direction: site architecture, Core Web Vitals, micro-markup, and SEO process automation.
Expertise
⚡ Core Web Vitals
LCP, FID, CLS optimization. Load speed optimization, compression, CDN, caching. Experience with 10K to 1M+ page projects.
🏷️ Schema.org Micro-markup
Implementing Product, Article, FAQ, BreadcrumbList, LocalBusiness, VideoObject. Rich Snippets for Google.
⚙️ Site Architecture
Designing SEO-friendly architecture, internal linking, URL structure optimization.
🤖 SEO Automation
Developing scripts and tools for automating routine SEO tasks. Python, Google Search Console API.
About Elya
Elya Sokol is the CTO and co-founder of Finial SEO. His career in technical SEO began with web application development: after earning a degree in computer science, he worked as a full-stack developer for several years before discovering that his skills were an optimal fit for SEO — a field where technical depth directly impacts a site's search visibility.
Elya believes that the foundation of any successful SEO campaign is an impeccable technical base. He developed his own Core Web Vitals audit framework that not only identifies issues but prioritizes their fixes by impact on business metrics. His approach combines engineering precision with marketing mindset.
Under Elya's leadership, the Finial SEO team has implemented a number of internal tools for automating routine tasks: SERP parsing, ranking change monitoring, bulk micro-markup validation, and technical audit generation. These developments have allowed the agency to scale its work without sacrificing quality.
Elya actively participates in the open-source community, publishes technical articles on Core Web Vitals and site architecture, and speaks at industry meetups, sharing hands-on experience in SEO process automation.
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